Photonics Marketing
The article
Photonics Marketing in Times of the Coronavirus Crisis
in our blog, the Photonics Spotlight, discusses specific questions raised in the Coronavirus crisis for the marketing of photonics products:
- What are the remaining marketing options?
- What criteria should one apply for checking the value of marketing proposals?
- How to make sure that advertising money is spent wisely?
- What are the possible consequences of budget cuts?
Finding good questions is often the essential step to a solution – here: for making your business resilent in times of crisis.