Company News

We have decided now to allow 100 (instead of only 10) product listings even for suppliers not having our ad package. This allows us to display more suppliers for many products, which benefits our users. For the suppliers, it should be clear that although you don't need the ad package to appear with many of your products, the chances to be recognized among so many suppliers will be far better if you engage: you can then publish your product descriptions and images.

This new page will be a place where you can find the following:

• RP Photonics presents news concerning its buyer's guide and its encyclopedia, e.g. about new features.
• Suppliers who are listed in our resource with an ad package can e.g. report new product lines, mergers and acquisitions and publish general press releases. (The rules are explained in a section near the bottom of this page.)

In October 2018 we have (a) substantially revised the buyer's guide and the advertising offers and (b) further improved the design of the whole website.

Since then, we have further improved the buyer's guide for our advertisers:

• The supplier ads have been better integrated into the encyclopedia.
• For every advertiser, one special promotion is included in the ad package.
• Suppliers can now publish a company slogan, which appears in the company profile and on all supplier listings.

RP Photonics has great ambitions concerning its online marketing activities. It has already built up the website with the highest popularity and the highest search engine ranking of all websites in the area of photonics, optics and laser technology. Based on that, it is in the position to offer the most attractive advertising packages in this technical area. We expect substantial growth, as increasing numbers of marketing people are becoming aware of our great resource and use it for their product marketing.

We have published a video on advertising on our site. Particularly for marketing people who are not yet very familiar with our site, it may be quite useful to learn within a couple of minutes how our resource works, why it is so extremely popular, and what kind of online advertising is available there.

We have published several comprehensive articles on marketing in photonics – not only discussing advertising possibilities which we offer ourselves, but trying to give a comprehensive overview on available options and also presenting many potentially helpful thoughts in this area.

Note also that we have published a useful glossary on photonics marketing.