Buyer's Guide Entries for Suppliers: Required Details
On this page, you can find out what details will be required for setting up your advertising package.
You will obtain diligent help from RP Photonics. We do our best to make the process simple, time-saving and efficient for you – and of course to make it work!
How to Submit Data
If you do not even have a free entry yet, you can use the registration form for new suppliers.
For reporting changes, please conveniently use your specific form:
- Got to your company profile page (e.g. found via the list of all suppliers).
- There, click on the red button “Edit profile data”.
- The form is pre-filled with the already entered data.
- After doing the changes, submit the form with the submit button near the bottom.
- The changes will not appear immediately, but only after our review.
Alternatively, you can always notify us by e-mail.
? Is anything unclear? Please tell us!
Basic Company Information
This concerns
- your company name, postal address, telephone, fax, e-mail address (contact information already displayed for free entries),
- a company description (a few sentences),
- specific additional contact information for certain geographical regions,
- quality certificates (e.g. for ISO certification),
- social media pages, and
- distributor information (i.e., your distributors, or companies for which you act as a distributor).
Usually, your basic company profile is already set up, and you should only check once again that the details are correct. For that purpose, have a look at your company profile page (e.g. found via the list of all suppliers). If applicable, add details like social media pages, e.g. using your form (see above).
? Is anything unclear? Please tell us!
Company Logo
Usually, we can take your company logo from your website, so that you don't have to do anything. In some cases, we need a better version from you, ideally with the following characteristics:
- PNG image with transparent background
- made for good appearance on a light (white) background
- width of e.g. 300 px – it will be automatically scaled down where required
? Is anything unclear? Please tell us!
Product Descriptions
The by far most important benefit of the advertising package is that for each registered product you can publish your product description (ideally with a nice image); it will then appear
- on your company profile page,
- in our list of suppliers for that product, and
- in the related encyclopedia article, if we have one (which is the case for roughly 70% of the products).
This is the crucial instrument for generating leads.
You can submit product descriptions through your form (see above) or just send them by e-mail.
? Is anything unclear? Please tell us!
Purpose of the Product Descriptions
The purpose is to allow the users to quickly find out which suppliers may have suitable products for them. Seen from your marketing perspective, the purpose is to attract interested people to your website. Therefore, we recommend to use brief and concise product descriptions, telling in a few sentences what is special about your product; for the details, they will then visit your website, using the embedded links.
Recommendations for Product Descriptions:
- Tell readers in only a few sentences what is special about your products – but not all details, for which they should use your website.
- Use a modest, convincing tone – no “shouting” which would only create reservations.
- Include at least one HTML link, which leads people to a specific product-related page on your website.
(They will appreciate directly getting to the right page, not having to search for it starting with your homepage.)
Example:
“We offer <a href=”products/lasers/dye/cw.html“>continuous-wave</a> and <a href=”products/lasers/dye/pulsed.html“>pulsed</a> dye lasers with emission wavelengths throughout the visible spectral region.”
(The base URL of your website will automatically be added for the links.) - Ideally send us (by e-mail) a nice image (photograph) for each product (JPG or PNG format). Images are automatically scaled down to the needed size (currently 250 px width); they can also have e.g. 500 px width (but not much more in order to limit the file size). We are happy to do some details for you, e.g. cutting off unnecessarily broad margins. We can equip images with an HTML link.
? Is anything unclear? Please tell us!
We give you diligent support:
- You can obtain our feedback on your descriptions, i.e., suggestions for improvements. We want your ads to work very well for you!
- You may even let Dr. Paschotta create your product descriptions based on the information published on your website! He can also pick suitable images from your website. Of course, you can afterwards still order any changes, if necessary.
Other Features
Although the product descriptions are by far most important, you may utilize various additional nice features of the ad package:
Announcing Exhibitions
If you participate in any exhibitions, please tell us at least three months ahead, so that we can display this information on various pages (not only your company profile page). If you know the booth number, tell us that as well.
For a few of the biggest events (e.g. Photonics West), we scan the exhibitor list ourselves, registering all our ad package customers – so here you don't have to do anything.
? Is anything unclear? Please tell us!
Special Promotions
One special promotion is included: we can offer a white paper, application note, video etc. for download in the best suited encyclopedia article (related to one of your products).
It is usually sufficient if you send us your PDF document, video file or a link address (URL) of it. We will try to produce a suitable preview image from it (300 px wide) – e.g. taking the first page of your document. Ideally, your document has a title with a large font size, so that it can be easily read even in the preview image.
? Is anything unclear? Please tell us!
Image for Your Company Profile
Ad package customers can have a large image displayed on their company profile page to make it look more inviting. It might, for example, show your company's main building, an exhibition booth, your team, a selection of typical products, or some nice graphic.
The format can e.g. be 1000 × 500 px (not critical). You can send it by e-mail to us.
? Is anything unclear? Please tell us!
Banner
You can display a banner graphic with a width of 234 px and a height roughly between 500 and 600 px. That will appear in the right column of many pages with a certain display probability.
Such banners are mainly used for branding, and we usually equip them with a link to your homepage, but you may tell us an alternative URL if you like.
? Is anything unclear? Please tell us!
Company News
If you have any news to publish, you can do that on our company news page. On that page, you find a submission form for your data; we will process the data before they become online. Your news will be displayed there for a couple of weeks.
? Is anything unclear? Please tell us!
Final Remarks
Don't worry if you can't (yet) utilize all features, e.g. because you couldn't yet produce a suitable white paper. We can always add such things later on.
As soon as we have sufficient data, you will obtain your statistics page, which also serves the purpose of regularly reminding you of ad package features which you have not yet utilized.
If you later change the structure of your web pages such that links in the published product descriptions are affected, please tell us. We also do regular link checks in order to avoid that broken links remain unnoticed over longer times.
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