Growth Technical Marketing

Photonics Product Marketing: Strategy and execution for photonics products – new product market requirement definition (MRD), competitive analyses and scorecards, financial analysis – revenue forecasts and product justification.
Revenue Generation: Tactics to grow revenue and market share – Ad creation and management, web site improvement SEO & SEM. Outbound marketing – social media, email blasts, search and display advertising. Certified Google AdWords partner.
Promotion and Content: Brand messaging to increase visibility, engagement, response and brand awareness. Content development and article placement in key photonics outlets, white papers, videos, social media, and trade show presentations.
Sales Tool Development: Bring your sales team up to speed quickly with winning sales presentations, key account targeting and key decision maker identification, sales training and webinars, success stories, data sheets, FAQs, etc.